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Marketing Advice & Useful Tips

WHY ARE OVER 80% OF BUSINESSES STRUGGLING OR FAILING?

 

SHOCKING NEWS!

 

Did you know that 8 out of 10 new businesses fail within their first three years? And only 10% of all businesses in the UK make 80% of the income, with 90% of businesses all sharing the remaining 20%.

 

When you first started thinking about setting up a business, you probably thought about going along to one of those business start-up training courses that go through all the basics of starting up a business...

 

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10 STEPS TO SELLING SUCCESSFULLY

 

To bring in business, you need to sell. These ten sale techniques give an overview of the type of skills you need to use and build to gain new business and maintain customer relationships.

 

1) Preparation
Before you make your first initial contact with the potential client, make sure you research their business thoroughly, understand their industry and take a look at what their competitors are doing.

 

You should also do some web research on the person you’re going to be talking to beforehand.

 

2) People Skills
Some people find meeting new people easy as it comes naturally to them, but others find it difficult...

 

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THE CUSTOMERS' BUYING EXPERIENCE


The customers' buying experience is one of the most important things in your sales and marketing as this is what your customer sees and shapes how they see you.

 

In order to fully understand the buying experience, you must first see things from the buyer's perspective.

The buying experience includes the entire process that the buyer engages in as they move from being interested in purchasing.

Customers don’t buy just for the products. Instead, they buy for four reasons...

 

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BECOMING AN AUTHORITY

 

What does it mean to consider yourself as an authority?

Someone who is seen to be the expert in their field.


Personal branding lets you control and influence others on how you want them to see and perceive you. It puts you in control of how they think of you.

Personal Branding allows you to tell others 'who you are' and 'what you stand for'. It becomes a powerful, positive and clear message to everyone that you target. You will instantly come to mind when needed to help solve a problem that your product or service can solve...

 

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DOSE MY BUSINESS NEED AN APP?

What if I already have a mobile-friendly website? Is an app really necessary?

 

 Anyone who owns a smartphone will tell you that a native phone app provides a smoother, more consistent experience than a web app as websites have the hassle of remembering website addresses and waiting for pages to load. The app doesn't need to load its interface from the web. Only the underlying data is downloaded, meaning the app can appear instantaneously, load data faster and provide a better user experience.

 

The mobile web app needs to sit within the browser chrome (URL and search boxes, browser buttons on the bottom, and in my case, a debug toolbar)...

 

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WHY HAVE AN APP?

 

It just makes so much sense. If you improve communication and your customer's experiences, they will continue to do even more business with you instead of your competitors. Using a mobile app for your business will not only improve your communication with them but it will dramatically enhance your customer's experience with you.

 

Mobile marketing is rapidly becoming a new way of doing business. It is now the customers who are demanding and setting new standards and conditions for businesses to meet.

By having a mobile marketing app, you will be meeting their demands and giving them what they want, but if you fail to keep up you will only be left behind.

 

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HOW TO MARKET YOUR APP SUCCESSFULLY

 

Ideas to promote your app and make your

Mobile Marketing SOAR.

 

  • Promote your app on your website and promote it in all your promotional material, as well as your receipts, shipping flyer, insertions, envelopes, shipping containers.
  • Promote your app in any direct mail you are sending to customers or prospects. Consider a limited but highly targeted direct mail for your app...

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CREATING AN IRRESISTIBLE OFFER

 

Having a great, irresistible offer is paramount to a successful campaign. Your offer needs to have a strong and powerful pull towards the sale.

 

All offers should always display the following:
Price or Alternative
Discount (Optional)
Mega Bonuses
Scarcity
‘Call To Action’
Deadline
Instructions Of Exactly What To Do

Your offer doesn’t have to be a discount. An offer is a package you offer for an exchange...

 

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WHY USE DIRECT MAIL?

 

Over the last 10 years, we have become numb and immune to the daily bombardment of emails asking us to buy something, to click on a link to win something, to click here and to click there, many times every day.

 

In fact, it happens so frequently now that we don’t even bother to open most of our emails anymore. We just scan and delete everything that’s unimportant to us. Most of us even have separate email accounts, so that when we give out an email address, it isn’t our personal account.

 

Have you set your “junk” or “spam” emails automatically to your junk folder and don’t even know they exist?...

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WHY USE A PRINTED NEWSLETTER?

 

Your Secret Weapon to QUADRUPLING Your Customer Retention and Referrals

 

 Read This, But Only If You Want Your Business to GROW!

If somebody is not ready to buy from you today, that doesn’t mean that they won’t be interested in buying from you next week, next month or even next year. You never know why someone didn’t buy right away. People are only ready to buy when they are ready and when they have a good reason to.

 

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WHY USE PRINTED POSTCARDS?

 

The difference between sending out printed postcards to your customers or your potential leads, then using online communication like emails, is that a printed postcard is personal, tangible, easily deliverable and very measurable.
 
If used correctly a postcard is one of the most powerful marketing tools available to every business.
 
Now-a-days people have started to enjoy receiving post again, as they are not being bombarded by junk mail throw their letterboxes as much anymore since the cost of emails are much more affordable, now everybody including...

 

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  MOST COMMON AND COSTLY MARKETING MISTAKES

 

The Secret to Avoiding the Most Common and Costly Marketing Mistakes 

Avoid these Simple But BIG Mistakes that Could Cost You Money

 

Your Time!
Your income is a direct result of your sales and marketing, Sales and Marketing is the LIFEBLOOD of your business - Without sales, you don’t have a business!

 
So for that reason, sales and marketing is fundamental...

 

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HOW TO MAKE YOUR MOBILE MARKETING FLY

 

The Dos & Don’ts For a Successful

Mobile Marketing Campaign

 

Everyone seems to have a smartphone now ready to text someone, browse the web, take photograph or play on the latest game apps and sometimes call other people too. The mobile revolution has even moved to smartphones and glasses. The convenience of the mobile device has made it the primary avenue for all modern communication. Therefore, it stands to reason that if you are a business, you need to have a strong mobile presence.

 

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 MAP-PLANNING FOR SUCCESS

 

“Would you tell me please, which way I ought to go?” That depends a-good-deal on where you want to get to”. “I don’t much care where...So as long as I get there!”  “Then it doesn’t matter which way you go...You are sure to do that!” 

 

That’s the famous line from that great book, Alice In Wonderland. When Alice asks Cheshire-puss where to go, but this is also a very familiar feeling for most people...

 

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 THE ANSWER TO GENERATING

MORE BUSINESS

 

In today's business environment, we have more competition in every business sector than ever before and unfortunately, this is just getting worse.

 

Businesses are rapidly losing their share of their customers on a daily basis. Taking out more ads, producing new business literature and recruiting more sale staff won't change the fact that customers have far more choice of businesses to choose from nowadays, and many of them are no longer choosing the same companies they used to use anymore...

 

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 I AM A BIG FAILURE
AND SO PROUD OF IT

 

We have it all so wrong, we believe if we do something and don’t achieve it then we are a failure, we think if we fail we have failed forever. Nothing is so further from the truth.

 

In fact, it is good to fail, we should do it more often. Failure is just a process, a journey, it is the right of passage, we need to fail to succeed. We not always get the thing right the first time around, when we start walking it takes a while to learn that new skill of standing up and placing one foot in front and then the next.

 

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YOUR BLUEPRINT TO SETTING UP A SUCCESSFUL ONLINE PRESENCE

 

1 - Create a Listening Station.

(Step number one, actively monitor what’s being said to you, about you, about your market, your competitors, by your customers.)

 

2 - Set-up a Content Calendar.

(Create a list of 12 monthly themes.)

 

3 - Create Content In an eBook and Printed Materials.

(Create a valuable content Booklet/eBook that will be the backbone for your lead..

 

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 30 POINT PLAN TO CREATE A SUCCESSFUL STRATEGICAL MARKETING SYSTEM

 

1) Establish Your Personal and Business Goals.

2) Identify your Top 20% of Customers. (Generating 80% your income)

3) Identify your Key Products, your Most Profitable Products.

4) Identify your Least Preferred and Least Profitable Products.

5) Identify or choose your Ideal Markets by using...

 

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 MARKETING TOOLS AND ACTIVITIES

 

Successful Marketing Tools and Activities

  • Super Profitable Handshake (Business Cards)
  • Referral Cards
  • Online Awareness Campaigns
  • Online Campaigns
  • Greeting Cards
  • Follow-Up Campaign
  • Joint Venture Projects
  • Educational Content & Video Marketing...

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WHY HOLD A LAUNCH EVENT OR OPEN DAY

 

Book a date and invite your top 20% of customers and the media for the Launch Event/Open-day.

 

12 Reasons to hold an

Open Day/Launch Event:

 

1) Exhibit and display your Full Range of Work or Products you offer. Show what you do and display the quality and/or workmanship.


2) Build a Stronger Relationship with your best customers...

 

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